To be considered, please apply online:

Copy and paste this URL in a new window and fill out the application form: https://forms.gle/zkJMLsZzcUY2JpNf7

Our customers love us...

We have served millions of members, helping them raise nearly a billion dollars for their weddings, honeymoons, baby showers, birthdays, anniversary trips, medical needs, and more.

We are positioned in two large and fast-growing sectors: weddings and crowdfunding/crowdgifting.

Why you'll love Honeyfund...

● Be part of a dynamic and innovative team that is committed to making the honeymoon happen for all couples, again and again.

● Work in a fast-paced, fun, and friendly environment that values love, recognition, and celebration.

● Contribute to a harmonious workplace culture that promotes connection and fun.

● Enjoy the flexibility of working from home with a 100% remote team.

● Benefit from our health, dental, and vision insurance reimbursement program. We respect your choice of insurance!

● Plan for the future with our retirement plan.

● Grow professionally within an organization that values individual needs and professional development.

● Celebrate diversity in a team that believes in the power of varied perspectives and experiences.

● Attend annual in-person team retreats, fostering deeper connections and shared experiences.

How We Work…

We operate as a remote office via Slack and Google tools. Remote work at our company is modeled after in-person work, with regular working hours that we agree on in advance. Those hours must include our team’s cross-collaboration time of 11am -3pm Eastern.

During working hours, you’re “in the office” – meaning you're at your desk, online, focused, and dedicated to your job. Just as you would be in an office, you will attend regular and ad-hoc meetings, respond to and communicate with teammates, and handle your personal workload while at work.

You will work from a dedicated home workspace, free from distractions, with reliable internet. Team members must not be responsible for the care of children or other dependents during their approved work hours.

We respect your time outside of work and support healthy boundaries once the workday ends.

Why you’ll love the job…

● Full access to Claude Enterprise and the freedom to experiment with how AI can improve your work, your team, and the customer experience. Want to build custom skills, internal AI assistants, workflows, org-wide systems, or creative automations? Go for it. We want someone excited to push boundaries and explore what’s possible.

● Opportunities to integrate our ESP and CRM systems with Claude and other AI tools to help scale personalization, automate reporting, streamline production, improve QA, accelerate campaign creation, and uncover customer insights faster.

● Building smarter lifecycle systems that make Honeyfund feel more personal at scale, whether that’s AI-powered segmentation, predictive messaging, automated testing frameworks, or entirely new customer experiences we haven’t thought of yet.

● Working closely with travel partners and brands to create meaningful campaigns that inspire couples to actually take the honeymoon or anniversary trip they’ve been dreaming about.

● Helping shape the future of how couples experience wedding planning, gifting, honeymoon planning, and travel booking during one of the biggest moments of their lives.

● Having the opportunity to make a real impact at a growing company where great ideas can quickly turn into real customer experiences.

As the Senior Lifecycle Marketing Manager at Honeyfund, you’ll help couples feel supported throughout one of the most exciting moments of their lives — from engagement to honeymoon and beyond.

You’ll own and evolve our lifecycle marketing strategy across email, SMS, push notifications, and customer journeys, helping us create thoughtful, personalized experiences that feel genuinely helpful, not transactional.

This role is perfect for someone who loves blending strategy, storytelling, automation, experimentation, and emerging AI tools to create smarter customer experiences at scale.

You’ll work closely with marketing, product, partnerships, design, and engineering teams to build systems that improve engagement, increase conversion, and strengthen customer relationships — all while working toward our mission: to make the honeymoon happen for all couples.

Job responsibilities include...

● Own Honeyfund’s lifecycle marketing performance across onboarding, activation, retention, engagement, and re-engagement for a variety of customer profiles and use cases.

● Build and optimize automated and personalized customer journeys across email, SMS, push notifications, and in-app messaging

● Create and implement thoughtful segmentation and personalization strategies that improve customer experience and performance

● Lead A/B testing and experimentation efforts to continuously improve conversion and engagement metrics

● Partner with product and engineering teams to improve lifecycle triggers, event tracking, and customer data flows

● Develop reporting frameworks and dashboards that track key engagement metrics and provide actionable customer insights

● Collaborate with creative and content teams to ensure messaging aligns with Honeyfund’s voice and brand values

● Identify AI opportunities and implement them to improve automation, reporting, personalization, QA, production workflows, and operational efficiency

● Help build scalable lifecycle systems and internal workflows using AI tools and APIs

● Support strategic travel and partner campaigns

● Participate in CRM and ESP optimization initiatives, migrations, and systems improvements

● Other duties as assigned

Why we’ll love you...

● 7+ years of lifecycle marketing, CRM, retention marketing, or marketing automation experience

● Experience building sophisticated customer journeys and automated lifecycle campaigns

● Experience with CRM and ESP platforms such as HubSpot, Braze, Iterable, Customer.io, Klaviyo, or similar tools

● Experience participating in or leading a CRM and/or ESP migration

● Experience building systems, automations, workflows, or operational efficiencies using AI tools and APIs

● Strong understanding of segmentation, customer behavior, lifecycle metrics, and experimentation

● Analytical mindset with experience interpreting campaign and customer data to drive decisions

● Strong communication and collaboration skills across technical and non-technical teams

● Comfortable working in a remote environment using tools like Slack and Google Meet

● Highly organized, proactive, and comfortable operating in a fast-moving environment

● Excited by both creative storytelling and technical problem-solving

● Curious about emerging AI tools and motivated to experiment, iterate, and build smarter systems

● Experience in travel, hospitality, travel rewards, or wedding-related industries preferred

Skills we'd love you to have...

Optimal candidates will have experience with the following:

● HubSpot, Braze, Iterable, Klaviyo, Customer.io, or similar CRM/lifecycle platforms

● AI tools and APIs including Claude, OpenAI

● Email marketing and SMS platforms

● Customer segmentation and personalization systems

● A/B testing and experimentation frameworks

● Analytics and reporting tools such as GA4, Mixpanel, Looker, or Tableau

● Travel industry experience preferred

● SQL or technical analytics experience is a plus

Equal Opportunity Employer...

Honeyfund is a proud equal opportunity employer and celebrates our employees’ differences regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability or veteran status.

Compensation...

$110,000 - $120,000 DOE

Pay: $110,000.00 - $120,000.00 per year

Benefits:

401(k)
401(k) matching
Flexible schedule
Health insurance
Paid time off
Referral program

Work Location: Remote

Honeyfund.com, Inc

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Senior Lifecycle Marketing Manager